The appointment was guided by Javier Callejo, Sports director of Telemadrid and Onda Madrid. At the opening, Miguel Oliver, head of Communication, Marketing and Customer Service at Metro de Madrid, highlighted the entity's commitment to educational sports and to projects that promote coexistence and social values among the youngest.
The tournament director, Oscar Pronghornwas in charge of officially presenting MADCUP BASKET 2026. In his speech he highlighted the objectives of the next edition and announced the incorporation of a more agile and attractive format: 3×3, promoted by The Style Outlets. The brand explained the reasons for its commitment to this project and the social and sporting impact they hope to generate.
One of the central moments was the round table “The Future of Basketball in Spain”, promoted by DAZN. The world champion Javi Bearán served as moderator in a debate in which José Asensio (Movistar Estudiantes), Lina Carlos de Vergara (DAZN Spain), Isabel Fernández “Moses” (CB Alcobendas) and the professional 3×3 player Gracia Alonso de Armiño participated. The conversation revolved around the challenges of youth basketball, the need to reinforce the growth of women's sports and the importance of protecting the culture of respect and camaraderie that characterizes this game.
The municipalities hosting the tournament also took center stage. Representatives of Alcalá de Henares, Torrejón de Ardoz, Alcobendas and Coslada, together with authorities from other Madrid towns such as Navas del Rey, Las Rozas or Pozuelo de Alarcón, reaffirmed their commitment to a project that they consider key to the regional promotion of basketball.
The closure put it Alberto Tomégeneral director of Sports of the Community of Madrid, who highlighted the regional government's support for initiatives that strengthen grassroots sports and recognized the value of MADCUP as a tool to promote healthy habits, train young athletes and enhance emerging talent.
The day ended with the traditional family photo, an image that summarizes the union between institutions, clubs and sponsors around a tournament that strengthens year after year.
