Euroleague Basketball has announced that its main competition, the Euroleague, will leave behind the name Turkish Airlines Euroleague after fifteen years of collaboration With the Turkish airline.
Thus, from now on the maximum European competition of basketball clubs will be officially called EuroLeague, A change that will also be reflected in its logo.
The executive director of Euroleague Basketball, Paul Motiejun, has assured in statements collected by the organization that this change “Mark a significant milestone in evolution” of the competition.
“When we join under the name of Euroleague we are not only renewing our image, but We are redefining our ambitions “, He added Motiejunas, who thanked Turkish Airlines, “key in the construction of the modern Euroleague.”
“Now, with a new strategic vision and an exciting road map ahead, We are prepared to expand our global presence, Deepen the participation of fans and offer unparalleled value to our clubs, partners and fans, “he added.
Euroleague Basketball manages the Euroleague and the Eurocup BKT, the two main male basketball competitions on the continent, In addition to the Under-18 Adidas Next Generation tournament.
