He Atlético de Madrid on Wednesday has announced the agreement reached with Rwanda Development Board for which Visit Rwanda It becomes a club sponsor until June 30, 2028, in what will be another important income for the mattress entity.
It is a sponsor closely linked to the world of football, since it currently sponsored several teams of the most important European leagues such as the Bayern Munich, Paris Saint Germain and Arsenal.
And now, Visit Rwanda has chosen Atlético de Madrid to enter Spanish football, being the first sponsor of the African continent that the club has in its 122 years of history.
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With this agreement, Visit Rwanda will show off on the front of training and heating clothing of the first team Male immediately in these five LaLiga games and also in the Club World Cup and, from next season, it will also do it in training and heating clothes of the first women's team. In addition, the logo will show off at the back of the official game equipment of both teams. The African brand will also be visible in different places of the Metropolitan, as well as in the digital platforms of the club.
Jean-Guy Afrika, CEO of Rwanda Development Board, thus valued the agreement: “EThis historical association with Atlético de Madrid reflects the ambition of Rwanda of positioning itself as a global destination of opportunities, adventure and talent. The values of resilience and excellence of Atlético de Madrid faithfully reflect Rwanda's own trajectory and together we will open new ways for the growth of tourism, the promotion of investment and the development of youth through sport, ”he said.
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For its part, Óscar MayGeneral Director of Income and Operations of Atlético de Madrid, indicated that “the great importance of Visit Rwanda as a partner in our club's international expansion objective. We always look for partners with world solvency, linked to football and visit Rwanda is an example of this. It is a country in constant growth and I am convinced that we will both benefit from this association. ”
