Michael Jordanwho for many is the best player in the history of basketball, shared in ‘MJ: Insights to Excellence’ of the chain NBC what his passion for the game was the basis of his legendary success y of the creation of its iconic logo (Jordan brand Jumpman) that all brands have tried to emulate.
“I'm part of the reason everyone tries to get a logo
“I'm part of the reason why everyone tries to get a logo, but the thing is, that brand was created based on what I did on the basketball court. I didn't put the brand before the work,” said Jordan, who owns a net worth of almost $4 billionmainly thanks to its world famous brand 'Air Jordan'.
“The game is what you will be remembered for, basketball and your love for it should always be pure”
Michael Jordan shares the four key words to success: “Love of the game”
'Air', speaking about his unusual “love of the game” clause in his contract, explained to Mike Tirico that he was proud of that clause that does not exist in current contracts: “If I'm driving with you down the street and I see a basketball game on the side of the road, I can go play it, and if I get injured, my contract is still guaranteed… I love the game so much that I would never let anyone take away my opportunity to play, unlike now.”
I love the game so much that I would never let anyone take away the opportunity to play it, unlike now
Michael Jordan (62 years old) stressed that playing basketball was everything to him and his goal was to achieve new goals every time he hit the court: “I discovered that it was beneficial for me: to go play basketball. That's what you did. That's what you did as a child. Larry Bird took an entire summer to work on his left and right hand. He did it by playing basketball.”
It's hard to be hungry. It's that simple. If you have it, you are willing to do whatever it takes to get it.
“It's hard to be hungry. It's that simple. If you have it, you're willing to do whatever it takes to get it. So my mentality was: go in, do my job, be the best basketball player possible, and with everything else, I had people who took care of that. But on the basketball court, I'm in charge, right?” he pointed out, criticizing the current millionaire NBA stars by questioning their passion for basketball.
Michael Jordan and the origin of his iconic Jumpman logo: “That brand was established by what I did on the court”
Michael Jordan spoke about the true origin of his iconic Jumpman logo.
“The thing is, that brand was established based on what I did on the basketball court. I didn't prioritize the brand before the work. I prioritized the work, and then the brand evolved thanks to the work,” he highlighted.
Generationally, I like to think that most of the time people remember Michael Jordan for what he did on the basketball court and not always for the commercials he made.
The winner of six NBA championship rings is aware of the new times, with the dictatorship of mobile phones and social networks, they have nothing to do with his own:
Jordan, Bird y el icónico anuncio de McDonald’s: “What you want is what you get”
“I always said we would play this sport for free, and we did. And now it turns out that they pay us for it. Generationally, I like to think that most of the time people remember Michael Jordan for what he did on the basketball court and not always for the advertisements he made,” he reflected.
Michael Jordan said that “we played this game, we played it for free. We did it. And now it turns out we're getting paid for it.”
“The game is what you will be remembered for, basketball and your love for it should always be pure,” he said.
