Dilytethe drink specialized in advanced hydration, has announced its incorporation as official supplier of the ACBin an alliance that comes to rstrengthen its presence in professional sports and consolidate its positioning as a brand linked to recovery and hydration. The announcement was made in the spectacular ELKAR restaurant inside the Torre Emperador Castellana, in an event in which company officials and representatives of the league participated.
with a formula designed low in calories, combining 10 ions, minerals, electrolytes and vitamin B6to promote recovery and maintain the level of hydration in high-intensity activities, Dilyte has become a reference among active consumers and athletes looking for a functional and accessible product. His link with basketball is natural: a high-paced sport, physical exhaustion and great resistance demands, where hydration is a key element.
With the announced agreement Dilyte enters Spain and consolidates its presence in Europe, bringing the brand closer to basketball fans. Their presence will be guaranteed this season in the Endesa League, the Copa del Rey and the Endesa Mini Cup, as well as in the next edition of the Endesa Super Cup. Likewise, the alliance will allow the development of joint actions aimed at fans, promoting healthy habits and generating new dynamics of interaction during the season.
During the presentation, Patricio Jaramillo, general manager of new categories of the AJE Group highlighted the impact of this step within the brand's growth strategy: “It is a pleasure to invite you to the launch, the beginning of a new stage, it is a brand that was born more or less a year ago, today it is entering the European market in Spain. With this launch we continue to grow hand in hand with an excellent competition such as the ACB.”
ACB X Di Lyte
Kusy Lama Añaños, Project Manager of Grupo AJE in Spainwas also very happy to see DiLyte present in the Spanish league: “We believe in the power of sport to unite people and promote values such as effort, discipline and perseverance.. We want Dilyte to become a leading brand in advanced and essential hydration. Spain represents a special category, it is a very sporty country and it is ideal, We come with many dreams, we want to thank the ACB for the support and trust.”
On the part of the ACB, Ricardo de Diego, ACB Brand Director, highlighted the importance of incorporating a brand aligned with the values of effort, energy and well-being that characterize Spanish basketball: “For the ACB it is a very important day, Dylite is a great brand and the AJE group is very powerful, we are proud that they have chosen uswill provide hydration and above all a vision similar to the ACB, rhythm and innovation and, above all, taking care of people. We always like to have brands that follow the brand's values of work, effort and improvement, it is a very organic link. “We are convinced that together we will do something great and very fresh and the impact will be real.”
The three flavors of Di Lyte
Available in three flavors: strawberry-kiwi, blueberry and apple, in 650 ml format, Dilyte reaches the Spanish market, offering an innovative option to stay hydrated at any time. With this alliance, Dilyte and the ACB begin a stage of collaboration which promises to bring visibility, innovation and vitality to the competition, reinforcing the link between professional sports and new trends in hydration.
