Updated 20:22, 17 Mar 2026<\/span><\/p>\n<\/div>\n<\/span><\/div>\n
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\nArsenal(Image: Alex Burstow\/Arsenal FC via Getty Images)<\/cite><\/p>\n<\/figcaption><\/div>\n<\/button><\/p>\n
Cash is pouring into women\u2019s football as its growing fanbase boosts its commercial appeal, according to Brit market analysts. The number of women\u2019s-only sponsorship deals across Europe\u2019s top domestic leagues has risen by 53% since 2023.<\/p>\n
There are now 181 big money contracts in place with no ties to the men\u2019s game, London-based market researcher Ampere Analysis Ltd has revealed. Every major European league except France\u2019s has recorded growth indicating a widespread shift in brand appetite towards the women\u2019s game.<\/p>\n
New sponsorship data showed Italy\u2019s Serie A has recorded the biggest increase in sponsorship activity with a 600% increase in deals. Spain\u2019s LaLiga followed with a 79% increase, while Germany\u2019s Bundesliga witnessed 69% growth.<\/p>\n
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\nThe Lionesses celebrate winning Euro 2025(Image: Getty)<\/cite><\/p>\n<\/figcaption><\/div>\n<\/button><\/div>\n
Sponsorship agreements that span both men\u2019s and women\u2019s football are also increasing significantly. There are 677 combined deals across Europe\u2019s \u2018Big Five\u2019 leagues this season – a 47% increase on 2023.<\/p>\n
Men-only deals have dropped from 9% growth in 2023 to just 5% this season. At the same time fan engagement with women\u2019s football is rising rapidly.<\/p>\n
Ampere\u2019s consumer data showed 17% of sports fans across the top five European markets now follow women\u2019s football clubs. That is 21% up on 2023.<\/p>\n
Clubs experiencing the biggest growth in fan bases are also seeing the greatest commercial gains. Teams such as Arsenal, Chelsea, and FC Barcelona rank among the top 15% of European teams for sponsorship deal growth. Their success in domestic and European competitions has contributed to this momentum.<\/p>\n
Research analyst Minal Modha said: \u201cFan growth has helped these three clubs sign a host of new sponsors this season, including Uber, Starling, and Ticketmaster, placing them in the top 15% of teams for sponsorship growth across Europe\u2019s \u2018Big Five\u2019 football leagues.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"
Deal growth is much more rapid than in men’s game, analysts say. There are now<\/p>\n","protected":false},"author":1,"featured_media":40,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arsenal"],"_links":{"self":[{"href":"https:\/\/osport.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/osport.com.ng\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/osport.com.ng\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/osport.com.ng\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/osport.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39"}],"version-history":[{"count":0,"href":"https:\/\/osport.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/39\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/osport.com.ng\/index.php?rest_route=\/wp\/v2\/media\/40"}],"wp:attachment":[{"href":"https:\/\/osport.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/osport.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/osport.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}